 Opportunity
With over 125 successful
implementations, Cargas has a 15-year
track record of delivering business
solutions. The team includes Microsoft
Business Solutions and Microsoft
certified professionals, Certified
Public Accounts, and customer relationship
management and manufacturing specialists
who bring a broad range of industry
experience to assure a successful
solution SalesUniverse program needed
to immediately generate meetings
among the C-Level audience vs. traditional
IT directors in order to initiate
the first step in the long consultative
selling process.
Mission
Create brand awareness
among SUN technology decision makers
and SUN user conference attendees
and existing user base. Increase
leads and Sales via targeted email
campaign offer.
Solution
SalesUniverse deployed
a Multichannel marketing strategy
targeting top companies across 4
different target markets/states.
This Targeted Demand Creation program
was mailed in each territory to
25,000 C-Level and V-Level decision
makers. Working with Cargas marketing
team, SalesUniverse created 3 levels
of messaging, relative to unique
audience and market differentiators.
We generated a targeted prospect
list, then cross referenced with
appropriate sales team members.
Sales team effectiveness was also
measured to determine points for
program process improvement in real-time.
Results
- 37% response rate overall
- 13.6% response in first 2 weeks
of launch
- Marketing budget increased
for additional SalesUniverse’s
Programs
- International launch program
in development
Company
Cargas
Industry
Business consulting| Fortune 1000
| Government | International | Nationwide
| Network Security | Services |
Software | Start-Up | Technology
| Networking
Discipline
Advertising | Brand Identity |
ecampaign tracking | Demand Creation
| Lead Generation | Messaging |
Research | Strategy |
