 Opportunity
Linktivity's products
include Web Demo and Web Interactive,
which are server installable Web
Conferencing and Remote Support
Software solutions.All Covered delivers
‘C” level,’V’level
executives and Sales and Marketing
Decision makers and other decision
makers in software companies, professional
services, higher education and healthcare
companies in Small Business across
North America. The requirements
included a means to generate responses,
and also scale to 20 separate launches
simultaneously. Achieving a ROI
better than traditional Direct mail
or Telemarketing was essential.
Solution
SalesUniverse deployed
a Multi-Channel Program including
ecampaign trackerTM Integrated Lead
Management system for Linktivity.
With two teams working in parallel,
we ensured "hot" leads
were automatically captured and
routed to the corporate CRM system
for rapid processing by the sales
team. Our second team redesigned
the Linktivity creative’s
to focus on relevant solutions and
applications vs. an existing product
centric approach.
Results
- ecampaign tracker helped Sales
team focus on "Hot"
prospects
- Time spent chasing "info
requests" is abbreviated
- A Corporate messaging linked
to real time notification
- Helped turn leads into sales
quickly
- Single system set up for lead-generation
and user profiling
Company
Linktivity
Industry
Computer programming services |
Information Technology | Consultative
Selling | Nationwide | Services
| Start-Up | Technology
Discipline
Ads | Web Development | Lead Generation
| Program Identity | Channel Programs
| Collateral | Interactive/Multimedia
| Messaging Strategy | Research
| Advertising | Demand Creation
| Direct Mail | Web Development
| Broadcast |Clickthrough and open
detail tracking! |
