 Opportunity
Tadpole Computer
is the leading provider of Linux
and 64-bit UNIX notebooks to the
federal government, enterprises
and end-users in technical markets.
In the mobile computing market Tadpole
works closely with Sun Microsystems
as a Sun iForceTM OEM Technology
Partner to design, manufacture and
customize products and services
that are complementary and compatible
with solutions from Sun Microsystems.
Wanted to reach SUN Micro system
users and decision makers across
North America.Tadpole needed a way
to automatically identify "hot
leads" as opposed to "inquiries."
Simultaneously they needed to update
their website impact to portray
new corporate messaging. SalesUniverse
was also challenged with positioning
and launching a new product family.
Mission
Create brand awareness
among SUN technology decision makers
and SUN user conference attendees
and existing user base. Increase
leads and Sales via targeted email
campaign offer.
Solution
SalesUniverse created
advertising/messaging-highlighting
our UNIX notebooks targeting SUN
users. We did brand positioning
campaigns to SUN micro system users
and decision makers. In addition,
we focused on productivity boosts
of firms that deployed SUN. A complete
integration of messaging was done
through online email campaigns,
web and reseller support programs
utilizing the theme that the best
solution doesn't always come from
the best-known name. A new corporate
identity was created, playing off
the history of company within their
market segment. By positioning the
company and their solutions as being
able to decrease a customer's time
to market.
Results
- 51% response rate in North
America
- Reach to over 182,613 SUN technology
decision makers
- New products given shelf space
quicker
- Meetings with SUN Micro system
decision makers
Company
Tadpole Computers
Industry
Electronic computers | Hardware
| International | | Products | Services
| Software | Start-Up | Technology
Discipline
Ecampaign tracker | Interactive/Multimedia
| Lead Generation | Messaging |
Strategy | Web Development |
