SEO (Search Engine Optimization)
Services
Search Engine Optimization Services
- Guaranteed to quadruple your business leads
We specialize in the optimization
of websites in competitive markets. We will research
your keywords and optimize your site based on
the most searched keywords in your industry and
drive relevant traffic to your site via the major
search engines and directories. We offer search
engine optimization services with guaranteed
top 10 placements based on your keywords.
Search engine submission is a basic part of the
success of your website. Anyone can have a well
designed website, but without professional search
engine submission the world will never know about
it. If you don't promote, nobody will see your
site. SalesUniverse
offers several URL registration and promotion
tools, micro websites, landing pages that will
allow you to increase your exposure on the internet,
draw more traffic to your website and increase
your sales leads.
SEO Process
Step 1. Understanding your
Objectives, Acquisition Metrics and Requirements
During this initial step, we
set the objectives and goals of the campaign in
close consultation with you, the client, and get
an in-depth understanding of your business, customer
profiles, current conversions, and landing page
component structure.
Step 2. Keyword Research and
Price Benchmarking
Our initial research churns
out hundreds of keywords, which we systematically
drill down to the most efficient keywords. Ones
that are irrelevant or not effective for your
PPC campaign, are deleted. We then study the optimum
bid rate for bidding on these keywords based on
various metrics like conversion rate, profit per
sale, etc.
Step 3. Landing Page Convertibility
Analysis
We will evaluate the adequacy
of your site’s landing pages for the campaign.
We profess a modular approach to designing and
copywriting of landing pages – it is essential
for “split test” analysis to arrive
at optimum design. Customized landing pages may
need to be created. In PPC,
landing pages are vital entry points to your website
and determine the conversion of a visitor. We
will review the components of your conversion
forms and set up the split test analysis to determine
the winning approach.
Step 4. Ad Copy Creation
Well-written adverts specific
to the keyword search terms would create the ultimate
call to action. We would create specific ads for
the finalized keywords to ensure maximum visibility
and Click Through Rate (CTR). The advert will
adhere to your branding guidelines and will enhance
the probability of a click-through from search
engine traffic.
Step 5. Campaign Setup
We will set up your site’s
campaign first with the Google Adwords and Overture.
If volume/conversions and branding objectives
of the campaign permit, we will set it up on country
specific search engines or directories
Step 6. Campaign Management
We conduct daily hands-on campaign
performance reviews. Campaign management would
involve a host of different steps and analytical
techniques like CTR management, bid management,
campaign ROI analysis, campaign ads, keyword tweaking
and weekly campaign reporting.
We will have a dedicated team
comprised of an account manager, technical lead,
copywriter and tracking manager in charge working
on your project. Request your PPC Campaign strategy
consultation with SalesUniverse expert marketing
manager to determine the best module for you.
Get
free consultation and trial now
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